How Can Beauty & Fashion Brands Build Strong Editor Relationships?
At our beauty and fashion PR agency VLIV Communications, we love to turn our clients into editor favorites by building relationships. The ones that top-tier media can’t wait to cover and are personally invested in. The brands that editors get excited to see a sneak peek of new products. How does this happen? Our key […]
When Should A Beauty or Fashion Brand NOT Leave Their PR Agency?
What is a situation when a beauty or fashion brand SHOULDN’T leave their current PR agency? “We just want to switch things up and get some fresh ideas.” I sometimes hear this when I’m on discovery calls with beauty and fashion brands interested in hiring VLIV Communications to handle their PR. The fashion or beauty […]
Holiday Gift Guide PR Coverage for Fashion and Beauty Brands
Beauty and fashion brands – are you looking for those coveted holiday gift guide placements in top-tier media? Now is the time to begin planning! 😅 It’s the finally summer in the Northern Hemisphere – woo! This means many publications, even digital outlets with shorter lead times, are going to begin prepping for their holiday […]
Beauty Podcasts that Brands and PR Pros Should Listen To
Beauty podcasts to know! 🎙 Podcasts have been gaining steam in recent years, with everything from true crime to business advice blowing up. If there’s a topic you’re interested in, there’s certain to be a podcast (or many!) about it.The longer spoken format of podcasts provides hosts and guests the ability to really dive deep […]
What’s Guaranteed When Hiring A PR Agency?
You might be wondering what’s a guarantee when hiring a PR agency. Newsflash: Media coverage is not guaranteed in PR. But what IS guaranteed (at least with VLIV Communications)? Something my team and I at VLIV often come across when we first meet with brands looking for PR support is the question: “Can you guarantee […]
Affiliate Marketing in PR for Beauty + Fashion Brands
Beauty, fashion, and CPG brands – do you have an affiliate marketing strategy specifically for editorial purposes? If not, you’re missing out on top-tier media coverage. It might sound extreme, but brands need to prioritize affiliate marketing for powerful media coverage. (They also need to ensure their program is set up to fulfill editor’s needs.) […]
What Fashion or Beauty PR Goals Should Brands Set?
One big mistake? Beauty and fashion brands often don’t have clear goals for before hiring a PR agency. My team and I at VLIV frequently meet with beauty and fashion companies looking for PR support. One of the first questions we ask them? “What are you hoping to achieve with PR?” We want to know […]
How to Hire the Right PR Agency for Your Beauty or Fashion Brand
When you hire a PR agency for your beauty or fashion brand, it’s a big decision. There’s a lot at stake, and it’s often a big expense. You don’t want to make the “wrong” choice, which can set the brand back. A common reason I hear from brands as to why they left their former […]
What Can Beauty Brands Expect When Hiring A PR Agency?
What can beauty, fashion, lifestyle or CPG brands who hire a PR agency like VLIV Communications expect in early days? Read below to find out! While PR agencies vary in their processes, when VLIV Communications begins working with new clients, we follow the below framework to ensure that your brand’s goals are being met (and […]
Influencer Marketing Tips for Beauty and Fashion Brands
Beauty and fashion brands are often at a loss of how to handle influencer marketing. “How do we go about influencer outreach?” “What types of influencers should we partner with?” “How should we measure success?” The success, as with anything, lies in the relationship. It’s SO crucial to build long-term relationships with influencer partners. In […]