With the dainty yet edgy designs and affordable price point, we knew that there was potential for Serenity to become an instant cool girl favorite – and we were right.
We hit the ground running for Serenity, kicking off with a series of deskside meetings with top NYC media, such as Vanity Fair, InStyle, and VOGUE, while also pitching the styles for seasonal stories and fashion trend pieces.
With our strong relationships with VIP and celebrity stylists in play, we placed the products on countless celebs, which we further leveraged into additional press coverage.
We also partnered with top fashion bloggers and influencers who fit the Serenity brand for strategic gifting campaigns throughout relevant times of the year, such as Coachella and Fashion Week.