PR , Influencer and Celebrity Seeding with SERENITY jewelry
Challenge:
Introduce Brand to US Audience
We handled all fashion public relations for jewelry brand Serenity to support its introduction to the US Market, helping to buzz and demand around this new “It Girl Must-Have.”
Vliv's Approach
With the dainty yet edgy designs and affordable price point, we knew that there was potential for Serenity to become an instant cool girl favorite – and we were right.
We hit the ground running for Serenity, kicking off with a series of deskside meetings with top NYC media, such as Vanity Fair, InStyle, and VOGUE, while also pitching the styles for seasonal stories and fashion trend pieces.
With our strong relationships with VIP and celebrity stylists in play, we placed the products on countless celebs, which we further leveraged into additional press coverage.
We also partnered with top fashion bloggers and influencers who fit the Serenity brand for strategic gifting campaigns throughout relevant times of the year, such as Coachella and Fashion Week.
Results
Our work with Serenity launched the brand in the US market with a major impact, with top editors, stylists, and influencers constantly clamoring for product and calling in the latest pieces.
We secured celebrity looks with Chrissy Teigen, Cara Delevingne, Brittany Snow, Olivia Culpo, Delilah Hamlin, Nina Agdal, Leslie Mann, and Amelia Hamlin. Our influencer efforts caught the attention of Paola Alberdi and Jasmine Tosh. We consistently placed the brand in top outlets such as InStyle, The Zoe Report, Women’s Health, Cosmopolitan, and many others.
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Is VLIV your next right move?
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