A Full-Service PR + Communications Agency for Beauty, Fashion, + Lifestyle Brands Based in the Heart of New York City
We elevate beauty and fashion brands to household names and cult favorites.
VLIV Communications is a full-service public relations and strategic communications agency based in New York City, specializing in beauty, fashion, wellness, and lifestyle brands.
Vliv is a Czech word that translates to impact or influence.
We elevate lifestyle brands, transforming them from under-the-radar into coveted cult favorites through our range of services, which includes high impact editor placements, celeb sightings, and influencer endorsements.
For beauty, fashion and lifestyle brands that dream of becoming the in-demand item seen in the medicine cabinets, shelfies, and closets of some of today’s most authoritative editors, influencers, and celebrities, and also on the pages and websites of their favorite fashion and lifestyle publications – VLIV can help.
For nearly 10 years, we’ve used our strong relationships with media and VIP, as well as our strategic insight to launch and position brands as must-have items and leaders in their industries.
What drives us? We have an incredible passion to share the missions and stories of the brands that inspire us. We’re moved by the innovators, game-changers, and risk-takers who are shaping their industries. Our clients don’t think small and neither do we.
Curious about working with VLIV? Email us below – and get ready for impact!
We work with intention to deliver strong, impactful results for our clients
Diving deep into your current messaging and branding, as well as conducting industry and competitor research, to develop a highly impactful communications strategy meant to reach and exceed your brand’s goals
Earned Media Relations
With more than a decade of working with nation’s top editors, products, and writers, we have deep insight into what resonates with them. Our established, long-term relationships ensure our pitches get in front of them
We have a strong network of celebrity and VIP gatekeepers, including stylists, makeup artists, publicists, managers and more that we can tap into to get your brand in front of today’s most noteworthy A-listers
Taking clients’ target audience and goal markets into consideration, we work intentionally to find the most impactful influencers for each client and develop relationships and alliances on their behalf
We handled beauty public relations for this iconic haircare brand to launch their VitalCurl+ Collection and Advanced Climate Control products, while also securing coverage on previously launched products – without doing an event or having a marketing spend.
STRANGE Bikinis, a sustainable swimwear brand from Reno, NV, came to us during the summer of 2020 for help with fashion public relations to position their brand as a line of swimwear for the quirky, relatable girl, highlighting the sustainability and body acceptance angles.
ROOTS ROSE RADISH
We worked with this natural perfume brand at its launch, and later when it rebranded, to provide beauty public relations services. We helped them grow their profile and establish the founder Christian Toscano, a mid-wife and herbalist, as an expert in plant-based personal care and women’s health.
Serenity, a Korean demi-fine jewelry brand, wanted to make a splash in the US market, and turned to us for all things fashion PR. By connecting the brand with in-demand influencers and top Hollywood stylists, Serenity soon became a coveted It-Girl brand championed by the likes of Chrissy Teigen, Olivia Culpo, and Delilah Hamlin.
Yoga Zeal launched a collaboration with the Jackson Pollock estate and enlisted us to help with coverage in coveted holiday gift guides.
Silvr came to us in summer 2020, during the midst of COVID-19, to pivot their messaging away from being a utensil for office lunches as much of the world was staying at home. We worked with the brand to position their product as an anti-microbial personal/picnic fork for the health conscious eater.
MAEVEN BRIDAL BOX
This subscription box geared toward the newly-engaged came to us looking to build their brand awareness and credibility within the bridal and gift community.
What Our Clients Say
We maintain strong, communicative relationships with our happy clients – read what they have to say!