Our bi-coastal PR agency team works with fashion, beauty and lifestyle brands powered by a strong mission and point of view, led by experienced individuals, fueled by deep curiosity and commitment to standing for something different in the marketplace.

A first-class agency experience

With VLIV as your strategic communications and public relations partner, we are an extension of your team. We are in the arena with you, informed by your unique goals, aided by our knowledge of what works.

We develop a holistic view of your beauty or fashion brand’s landscape, which enables us to lead your communications efforts with a media-savvy and industry fluency that creates meaningful, lasting connections that support both positioning and profit.

VLIV Communications Business Cards
Portfolio Hero image. Logo Mockup of Vliv Communications

Working collaboratively across your key departments, we surface and craft authentic, on-brand stories and media-friendly messaging to yield the maximum impact and coverage among key tastemakers.

The result? You reap the benefits of our long-standing, integrious relationships with media and VIPs that yield high impact editor placements, celeb sightings, and influencer endorsements.

Is VLIV your next right move?

We are currently accepting a handful of new clients. Reach out today to set up a complimentary discovery call to connect directly with our agency founder to explore exactly how VLIV can help your beauty, fashion or lifestyle brand reach new heights through the power of PR.

Meet the founder

Lindsey Smolan launched her strategic communications firm VLIV Communications in 2021 to amplify the stories of the beauty and fashion industry’s most exciting companies after more than a decade as a sought-after NYC PR consultant and publicity powerhouse.

Her interest in storytelling started at a young age, with her childhood and teen years spent solving mysteries and breaking stories as a small town sleuth + aspiring journalist. Lindsey graduated from Boston U with a degree in communications. Her career began in earnest spearheading marketing, public relations and brand partnerships for an elevated boutique travel company.

When not glued to her phone or laptop, securing game-changing placements for clients, Lindsey can be found running in her Manhattan neighborhood, hopping boulders in Joshua Tree, or hunting vintage fashion magazines and accessories.


We value the ability to impact and influence because it can be  a powerful force for good. 

We dream big. We aim to inspire and lead others.

We believe in integrity. honesty and transparency – with clients, media, and fellow team members.

We stand for respect – both self-respect and respect for others – this is at the core of how we operate.

We value taking chances. Nothing great rarely happens by following the status quo. 

We push ourselves to think creatively, to anticipate and solve problems and to push the occasional envelope when the opportunity calls. This is how we grow.

We value excellence.  Meeting deadlines, flawless deliverables, stunning presentations.


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