We deliver top tier media coverage, secure A-list celebrity endorsements and drive impactful influencer endorsements for far-reaching impact.
Beauty PR: Earned Media, Thought Leadership, and Celebrity Seeding
Overview: PLA came to us to provide strategy, celebrity seeding and earned media relations support to position the brand as a celebrity and editor favorite, while building on the founder’s inspiring story.
Results: We leveraged the founder’s background, innovative products, and new launches to turn PLA from an industry secret to beloved consumer brand. We secured partnerships with celebrities like Selena Gomez, Kylie Jenner, Jennifer Lopez and more, while securing more than 60 top-tier placements in our first six months including InStyle, VOGUE, Byrdie, Beauty Independent, and The New York Post.
Earned Media + Beauty PR, Brand Positioning
Overview: SKIN1004, a K-beauty company with a strong presence in Asia, came to us when they were preparing for their U.S. website launch to build awareness with key beauty editors and develop a strong brand story that would resonate with media.
Results: VLIV garnered more than 40 placements for SKIN1004 in less than six months, highlighting the brand’s innovative products, clean sourcing ethos, and strong growth internationally. Key placements include Bustle, Refinery29, TODAY online, InStyle, and The Zoe Report, which helped drive traffic and sales to the brand’s Amazon page.
PR/Earned Media
Overview: Codex Beauty Labs came to us to provide strategy and earned media relations support amplifying their new branding and messaging as a science-first, data-driven brand.
Results: We leveraged the founder’s expertise and new product launches to create pitch angles that aligned with current market trends. Our efforts garnered more than 70 top-tier placements in our first six months including VOGUE, WWD, Glossy, Beauty Independent, and Well + Good.
Earned Media + Fashion PR, Influencer Outreach
Overview: STRANGE Bikinis, a sustainable swimwear brand from Reno, NV, came to us during the summer of 2020 for help with fashion public relations to position their brand as a line of swimwear for the quirky, relatable girl, highlighting their focus on sustainability and body acceptance.
Results: In addition to driving influencer partnerships with Mary Jelkovsky, Manon Lanza, Holly Bentley, Zia Suarez, and Hayley Young, we garnered placements in leading outlets such as Forbes, Real Simple, COOLS, The Zoe Report, and PureWow.
PR/Earned Media, Editor Desksides
Overview: VLIV handled beauty public relations for this iconic haircare brand to launch their VitalCurl+ Collection and Advanced Climate Control products, while also securing coverage on previously launched products.
Results: Placements for Ouidad’s new launches as well as existing product across top-tier beauty media, including InStyle, O, the Oprah Magazine, Allure, Cosmopolitan, SHAPE, and Nylon.
Earned Media, Celebrity Seeding, Influencer Outreach
Overview: Serenity, a Korean demi-fine jewelry brand, wanted to make a splash in the US market, and turned to us for all things jewelry PR.
Results: By connecting the brand with in-demand influencers and top Hollywood stylists, Serenity soon became a coveted It-Girl brand championed by the likes of Chrissy Teigen, Olivia Culpo, and Delilah Hamlin.
Earned Media, Editor Desk-sides, Email Strategy,
Overview: We worked with this natural perfume brand at its launch, and later post rebrand to provide beauty PR agency services.
Results: We helped establish the founder as an expert in plant-based personal care and women’s health and secured feature placements in InStyle’s coveted “Do They Really Work?” story and VOGUE’s holiday gift guide, as well The Zoe Report and Fashionista.
