Public Relations // Codex Beauty Labs
The Challenge:
Market Positioning
In 2021, Codex Beauty Labs came to us to help them get the word out about their new positioning in support of a company rebrand. Prior messaging focused on herbalist ingredients. Instead, the clean beauty brand wanted to be known as a data-driven, bioscience led skincare line created by scientists that puts truth and transparency first.
VLIV's Approach
VLIV Communications created an impactful PR strategy that layered in thought leadership from founder Barb Paldus, the new Antu product launches, and their Efficacy Panel and #informednotinfluenced initiatives. We focused on key areas of editor importance and topics we saw trending in the media, such as new waves of sustainability, biotech in beauty, and microbiome-focused skincare, to further elevate the brand’s profile.
Our Results
Within 6 months, VLIV Communications secured more than 70 top tier media placements for Codex Beauty Labs within key outlets such as VOGUE, WhoWhatWear, Allure, and New York Magazine, that all reflected back the positioning of Codex Beauty Labs as a leader within the data-driven skincare space.
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