Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
The Key Skill Any Fashion and Beauty Publicist Should Have
What is one skill that any fashion and beauty publicist should develop? Anticipation. (OK – that could mean a lot of things! Anticipating press coverage
When Should Fashion and Beauty Brands Enlist Paid Media vs. Earned Media?
At our beauty and fashion PR agency VLIV Communications, we work a lot with the marketing teams. We are SO impressed with how they manage
What Are Fashion and Beauty PR and Editors ACTUALLY Looking for from Brands in 2026?
What are beauty + fashion editors ACTUALLY looking for from brands in 2026? A lot has changed in fashion and beauty PR and media –
How Long Should a PR Campaign Be?
Lately, we’ve been noticing a lot of requests coming in through our beauty and fashion PR agency’s intake form. Brands are looking for short-term PR
Does Celebrity PR Outreach Make Sense for Your Beauty or Fashion Company?
At our beauty and fashion PR agency VLIV Communications, we not only land top-tier editorial coverage, but we also help secure celebrity PR placements. We’ve
Should Beauty and Fashion PR Be a Sales Driver?
Looking for beauty or fashion PR to be a last-ditch sales effort? Word of advice…don’t. There’s been a somewhat common theme I’ve been seeing on
When Should You Revamp Your Beauty PR Strategy?
How do you know when your beauty PR strategy needs something…more? I find that there’s a point that marketing leaders at beauty brands reach. The
How Can Beauty Brands Get PR Coverage without a New Launch?
“We find our beauty brands only gets PR coverage when we launch a beauty product. How do we start getting evergreen press coverage?” I heard
Why A Competitor Might Get More PR Coverage Than Your Brand
“Our competitors are in this story…why aren’t we?.” Oof…the challenging question of why a competitor is seeing more PR coverage than their own brand. PR