Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
The Current State of Beauty Editorial and PR
It’s happened again. More beauty editorial layoffs (that will affect PR) – this time for esteemed editors from Hearst publications. We in the beauty editorial
How Beauty Brands Can Win Editorial Beauty Awards
Looking to win more prestigious editorial beauty awards for your brand? 💄✨ These coveted awards can build immense credibility, gravitas, and brand awareness – but
How Beauty PR Agencies Craft the Perfect Pitch
Beauty PR agencies in NYC and LA craft pitches day-in and day-out to capture the attention of top-tier media outlets like Refinery29, POPSUGAR, and Teen
Why Beauty PR Firms Don’t Just Target National Media
Fashion + beauty PR firms know that many different types of press are valuable! While a coveted Allure Best of Beauty Awards or splashy placement
Beauty PR Firm Checklist on When to Use a Press Release
As a beauty PR firm, VLIV Communications crafts and distributes press releases for our clients’ launches, campaigns, and news. Press releases are a great tool
How Fashion + Beauty PR Agencies Develop Strong Brand Stories
Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are
Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships
“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we
How A NYC Beauty PR Agency Brainstorms Pitch Angles
Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading
Media Relations Trends to Know from Our NYC Fashion PR Agency
As a beauty and fashion PR agency in NYC, VLIV Communications is always on the pulse of what editors are looking for and current media