Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
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Holiday Gift Guide PR Coverage for Fashion and Beauty Brands
Beauty and fashion brands – are you looking for those coveted holiday gift guide placements in top-tier media? Now is the time to begin planning!
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Beauty Podcasts that Brands and PR Pros Should Listen To
Beauty podcasts to know! 🎙 Podcasts have been gaining steam in recent years, with everything from true crime to business advice blowing up. If there’s
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What’s Guaranteed When Hiring A PR Agency?
You might be wondering what’s a guarantee when hiring a PR agency. Newsflash: Media coverage is not guaranteed in PR. But what IS guaranteed (at
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Affiliate Marketing in PR for Beauty + Fashion Brands
Beauty, fashion, and CPG brands – do you have an affiliate marketing strategy specifically for editorial purposes? If not, you’re missing out on top-tier media
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What Fashion or Beauty PR Goals Should Brands Set?
One big mistake? Beauty and fashion brands often don’t have clear goals for before hiring a PR agency. My team and I at VLIV frequently
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How to Hire the Right PR Agency for Your Beauty or Fashion Brand
When you hire a PR agency for your beauty or fashion brand, it’s a big decision. There’s a lot at stake, and it’s often a
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What Can Beauty Brands Expect When Hiring A PR Agency?
What can beauty, fashion, lifestyle or CPG brands who hire a PR agency like VLIV Communications expect in early days? Read below to find out!
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Influencer Marketing Tips for Beauty and Fashion Brands
Beauty and fashion brands are often at a loss of how to handle influencer marketing. “How do we go about influencer outreach?” “What types of
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Celebrity Seeding for Beauty + Fashion Brands
We’ve seen the backlash against celeb-founded brands or companies that hire celeb ambassadors. They can be costly, ineffective, and lead to negative coverage. If a