Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
Why A Competitor Might Get More PR Coverage Than Your Brand
“Our competitors are in this story…why aren’t we?.” Oof…the challenging question of why a competitor is seeing more PR coverage than their own brand.PR agencies
How Many Instagram Followers Do Beauty and Fashion Brands Need?
At my beauty and fashion PR agency, we often have brands wonder if fewer Instagram followers is detrimental to media coverage. We often hear something
How Expensive Is A Beauty PR Agency?
At my PR agency VLIV Communications, we often hear things like “PR is really expensive…it’s not something we think is worth it for our brand”
Hosting A Fashion or Beauty Media Event: Is A PR Event Right for Your Brand?
At our PR agency VLIV Communications, we’ve encountered clients who are curious about hosting a fashion or beauty media event. They see a brand doing
Hiring A Fashion or Beauty PR Agency? Watch Out For These Red Flags
If you’re hiring a PR agency for your beauty or fashion brand, you’ve likely come across an array of firms. While there are many (many!)
What services does a fashion or beauty PR agency offer?
What services can you expect from a fashion or beauty PR agency? When beauty and fashion brands are considering hiring a PR agency like VLIV
Should Our Fashion or Beauty Company Hire A PR Agency Right Now?
Is a PR agency the right move for your beauty or fashion company right now? As the founder of a PR agency, I speak to
How Can Beauty & Fashion Brands Build Strong Editor Relationships?
At our beauty and fashion PR agency VLIV Communications, we love to turn our clients into editor favorites by building relationships. The ones that top-tier
When Should A Beauty or Fashion Brand NOT Leave Their PR Agency?
What is a situation when a beauty or fashion brand SHOULDN’T leave their current PR agency? “We just want to switch things up and get