Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
Affiliate Marketing in PR for Beauty + Fashion Brands
Beauty, fashion, and CPG brands – do you have an affiliate marketing strategy specifically for editorial purposes? If not, you’re missing out on top-tier media
What Fashion or Beauty PR Goals Should Brands Set?
One big mistake? Beauty and fashion brands often don’t have clear goals for before hiring a PR agency. My team and I at VLIV frequently
How to Hire the Right PR Agency for Your Beauty or Fashion Brand
When you hire a PR agency for your beauty or fashion brand, it’s a big decision. There’s a lot at stake, and it’s often a
What Can Beauty Brands Expect When Hiring A PR Agency?
What can beauty, fashion, lifestyle or CPG brands who hire a PR agency like VLIV Communications expect in early days? Read below to find out!
Influencer Marketing Tips for Beauty and Fashion Brands
Beauty and fashion brands are often at a loss of how to handle influencer marketing. “How do we go about influencer outreach?” “What types of
Celebrity Seeding for Beauty + Fashion Brands
We’ve seen the backlash against celeb-founded brands or companies that hire celeb ambassadors. They can be costly, ineffective, and lead to negative coverage. If a
Why PR Agencies Need to Be Part of Broader Marketing Efforts
PR agencies help build brand reputation, improve sentiment, and elevate awareness for beauty, fashion and lifestyle brands with their target customers. At our fashion, beauty
The Current State of Beauty Editorial and PR
It’s happened again. More beauty editorial layoffs (that will affect PR) – this time for esteemed editors from Hearst publications. We in the beauty editorial
How Beauty Brands Can Win Editorial Beauty Awards
Looking to win more prestigious editorial beauty awards for your brand? 💄✨ These coveted awards can build immense credibility, gravitas, and brand awareness – but