Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
Beauty PR Agency Tips for Press Mailer Success
As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there are things to keep in
How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings
One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While in-house marketing and communications pros
Reaching Gen Z Consumers through PR
While millennials were the talk of the town for years, there’s a new generation on the block that brands are dying to reach: Gen Z. Considered to have been born
Securing Media Coverage Without A New Launch
While having a new product hit the market always makes for great press opportunity, you can still secure media coverage even without a new launch. Need some inspiration? We have
Hiring A PR Agency? Consider These Things
For brands looking to hire a PR agency to do product launch PR for a beauty, fashion, lifestyle, or CPG brand, there are certain things you should keep in mind.
Lifestyle PR Industry Terms to Know
Are there certain phrases you’ve come across in the fashion & lifestyle PR industries that you’re not sure about? Allow us to explain! The beauty, fashion, and lifestyle PR industries
What is Fashion PR?
Fashion PR is the act of increasing public perception of fashion brands through editorial outreach, celebrity seeding and events. VLIV Communications has handled fashion public relations for some incredible brands,
Beauty PR Do’s and Don’ts
I’ve been working in beauty for more than ten years and beauty PR has been one of the key services that VLIV Communications offers. My team and I have worked