Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
How Fashion + Beauty PR Agencies Develop Strong Brand Stories
Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are key, so is an exciting,
Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships
“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The
How A NYC Beauty PR Agency Brainstorms Pitch Angles
Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave
Media Relations Trends to Know from Our NYC Fashion PR Agency
As a beauty and fashion PR agency in NYC, VLIV Communications is always on the pulse of what editors are looking for and current media relations trends. We frequently communicate
Elements Needed for a Strong Beauty and Skincare PR Strategy
My beauty and skincare PR agency VLIV Communications has created countless public relations strategies for brands throughout the years to elevate their credibility and authority, establishing them as trusted market
Beauty PR Agency Tips for Press Mailer Success
As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there are things to keep in
How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings
One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While in-house marketing and communications pros
Reaching Gen Z Consumers through PR
While millennials were the talk of the town for years, there’s a new generation on the block that brands are dying to reach: Gen Z. Considered to have been born
Securing Media Coverage Without A New Launch
While having a new product hit the market always makes for great press opportunity, you can still secure media coverage even without a new launch. Need some inspiration? We have