Our in-the-know insight on what’s trending in the beauty, fashion, and lifestyle PR space.
Why Beauty PR Firms Don’t Just Target National Media
Fashion + beauty PR firms know that many different types of press are valuable! While a coveted Allure Best of Beauty Awards or splashy placement
Beauty PR Firm Checklist on When to Use a Press Release
As a beauty PR firm, VLIV Communications crafts and distributes press releases for our clients’ launches, campaigns, and news. Press releases are a great tool
How Fashion + Beauty PR Agencies Develop Strong Brand Stories
Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are
Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships
“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we
How A NYC Beauty PR Agency Brainstorms Pitch Angles
Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading
Media Relations Trends to Know from Our NYC Fashion PR Agency
As a beauty and fashion PR agency in NYC, VLIV Communications is always on the pulse of what editors are looking for and current media
Elements Needed for a Strong Beauty and Skincare PR Strategy
My beauty and skincare PR agency VLIV Communications has created countless public relations strategies for brands throughout the years to elevate their credibility and authority,
Beauty PR Agency Tips for Press Mailer Success
As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there
How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings
One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While