Holiday Gift Guide PR Coverage for Fashion and Beauty Brands

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Beauty and fashion brands – are you looking for those coveted holiday gift guide placements in top-tier media? Now is the time to begin planning! 😅

It’s the finally summer in the Northern Hemisphere – woo! This means many publications, even digital outlets with shorter lead times, are going to begin prepping for their holiday gift guides.

Brands CAN land those needle-moving gift guide placements. We’re talking Byrdie, InStyle, VOGUE, and TODAY. But even with a PR team on-board, there’s things brands should internally to maximize success.

If you’re on the brand or marketing team of a beauty, fashion, or CPG company, keep the below in mind for holiday gift guide coverage.

What can you do now to ensure your PR team is there to maximize holiday gift guide coverage?

Holiday Gift Guide


✨ Decide on a Distribution Strategy
Will your holiday offerings be exclusive to DTC, or will you work with select retail partners? Keep your PR team in the know. Ideally, holiday products will be available on a mix of channels.

✨ Nail Your Product Assortment
Opt for items that make a really standout gift – be selective! This isn’t the time to be pitching things like toothpaste or shampoo. Holiday gift offerings should be really special, and something the recipient wants to receive. Think: luxe candles, high-end throw blankets, and universal makeup kits. Things like “little luxuries” for stocking stuffers also do well here.

✨ Solidify Assets
Imagery is crucial for holiday gift guide coverage! This means both product shots and lifestyle shots. Product shots should be the product on a white background. Lifestyle shots can be a bit more creative, with the product in use and holiday themes. Your PR team will use both for outreach and for media to publish.

✨ Ensure Your Affiliate Program Is Ready
Particularly if you’re looking to drive customers to your e-commerce site, you’ll need to be part of an affiliate platform that editors prioritize. A PR team can advise on platforms and commission rates for your holiday offerings to boost chances for placements.
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