What Can Beauty Brands Expect When Hiring A PR Agency?


What can beauty, fashion, lifestyle or CPG brands who hire a PR agency like VLIV Communications expect in early days? Read below to find out!

While PR agencies vary in their processes, when VLIV Communications begins working with new clients, we follow the below framework to ensure that your brand’s goals are being met (and surpassed!), with room to make adjustments as needed. ​​​​​​​​

We understand that hiring a PR agency can be overwhelming. You might be unclear of what to expect. Hopefully the below provides a bit more insight, and we’re always happy to answer any questions. Feel free to email lindsey@vlivcommunications.com to chat more.

Curious about working with VLIV as a client? Take a peek inside our process below! ✨

What Fashion, Lifestyle, and Beauty Brands Can Expect When Hiring a PR Agency

1: Research

We onboard our clients with a round of kick-off calls, where we discuss messaging, upcoming launches, and brand background. Our team dives deeper into the brand’s business goals, working to establish KPIs and target audiences. Then we’ll dig into all materials, as well as conduct competitor research, to build out a strategy that best positions the brand within the editorial landscape.

2: Creating A PR Strategy

Taking the insight we garner from our research, we work to develop a strategy with story hooks, campaign ideas, and messaging that we know will resonate with the media while still supporting the brand’s positioning. We weave in timely editorial topics and trends, as well as the brand’s initiatives, messaging, and launches.

3: Execution of the PR Plan

Once we get approval on the strategy from the brand, we get to the fun part – executing it! This is the media outreach, event planning, deskside coordination, product send-outs and more. These are the activities necessary to keep brands top of mind for key publications’ stories, while ensuring that your brand positioning shines through.

4: PR Agency Reporting for Beauty, Fashion, or Lifestyle Brands

Your brand’s success is of the utmost importance to us. We frequently review our strategy to make sure that goals are being met. If things aren’t going as planned, we work with brands to pivot the strategy for maximum impact. We also provide data and analytics to our clients. We love to have access to their web traffic and affiliate platform to understand what’s truly moving the needle.

If you’re curious about how you can best position your brand for editorial success in 2024, feel free to reach out.