Earned Beauty PR for SKIN1004
SKIN1004 came to VLIV when they were launching in the U.S. They wanted to position themselves as a K-beauty leader within the saturated skincare market, while also building out their brand story and clarifying their point of view.
SKIN1004 needed guidance in creating a compelling brand story for the media. Through our research and knowledge of what was resonating with editors, we worked with SKIN1004 to create story hooks surrounding their clean ingredient sourcing, business approach, and innovative products, to build traction, buzz, and interest with top-tier media.
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