Earned K-Beauty PR for SKIN1004

Challenge:
Brand Positioning

SKIN1004 came to VLIV when they were launching in the U.S. for K-beauty PR. They wanted to position themselves as a K-beauty leader within the saturated skincare market, while also building out their brand story and clarifying their point of view.

VLIV's Approach

SKIN1004 needed guidance in creating a compelling brand story for the media. Through our research and knowledge of what was resonating with editors, we worked with SKIN1004 to create story hooks surrounding their clean ingredient sourcing, business approach, and innovative products, to build traction, buzz, and interest with top-tier media.

Our Results

VLIV secured top-tier coverage including placements in InStyle, Bustle, and BuzzFeed, positioning the brand a game-changing must-have for any beauty lover. We started receiving inbound requests from beauty editors, who became newfound brand fans and were eager to cover the line in upcoming stories.

Within six months, we landed 43 pieces of coverage with an audience of 318 million and 2.28 million estimated coverage views

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