Thought leadership with Roots Rose Radish
Challenge:
Expert Positioning
We worked with Roots Rose Radish when the brand initially launched in 2012 and again during their rebrand in 2019. The objective was to build buzz and excitement around the product suite as well as to establish founder Christian Toscano (an herbalist and midwife) as a go-to media expert in all things natural beauty, wellness, and women’s health.
VLIV's Approach
We understood quickly how Christian’s passion for her work as well as her incredible insight and knowledge within her field would be a hit with editors, and best experienced in-person. We opted to take her on deskside meetings to introduce her to key editors in-person.
We also conducted numerous email campaigns about the brand, highlighting the stunning packaging, efficacy and clean formulas.
Our Results
We were able to secure product placements such as InStyle’s coveted “Do They Really Work?” story about green beauty and VOGUE’s holiday gift guide, as well as feature placements for the brand’s founder in outlets such as Fashionista and The Zoe Report which highlighted her expertise as a midwife and deep knowledge into the healing powers of plants.
Is VLIV your next right move?
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