Product Launch Press with curly hair brand OUIDAD

Challenge:
Keep up a steady stream of coverage

We partnered with the iconic haircare brand Ouidad to help launch their new VitalCurl+ Collection and Advanced Climate Control products, while also creating buzz and awareness about previously-launched, less “newsy” products.

Vliv's Approach

We brought the products directly to the editors in a series of deskside meetings to meet with members of the Ouidad team and highlight the benefits. We met with beauty editors at outlets including goop, VOGUE, The Zoe Report, and Allure.

We also developed fun story pitch angles to keep past products fresh and top of mind for editors, including pitching products with watermelon for National Watermelon Day and highlighting their Clarifying Shampoo to remove chlorine build-up during the summer.

Our Results

Through our efforts, we were able to place both Ouidad’s new and existing products in key beauty media outlets, including InStyle, O, the Oprah Magazine, Allure, Cosmopolitan, SHAPE, Nylon, and countless others.

Is VLIV your next right move?

We are currently accepting a handful of new clients. Reach out today to set up a complimentary discovery call to connect directly with our agency founder to explore exactly how VLIV can help your brand reach new heights.