Why A Competitor Might Get More PR Coverage Than Your Brand
“Our competitors are in this story…why aren’t we?.” Oof…the challenging question of why a competitor is seeing more PR coverage than their own brand. PR agencies sometimes hear this from clients. The client sees a story in a top-tier outlet that features a competitor. They think their brand or product would have been perfect for […]
How Many Instagram Followers Do Beauty and Fashion Brands Need?
At my beauty and fashion PR agency, we often have brands wonder if fewer Instagram followers is detrimental to media coverage. We often hear something like the below: “If our beauty or fashion brands don’t have many Instagram followers at the moment – will that hurt our PR efforts?” I was speaking to a potential […]
How Expensive Is A Beauty PR Agency?
At my PR agency VLIV Communications, we often hear things like “PR is really expensive…it’s not something we think is worth it for our brand” from prospective clients. They’ll often ask “How expensive IS a beauty PR agency?” That’s a great question – but on the flip side, brands should consider “How expensive is NOT […]
Hosting A Fashion or Beauty Media Event: Is A PR Event Right for Your Brand?
At our PR agency VLIV Communications, we’ve encountered clients who are curious about hosting a fashion or beauty media event. They see a brand doing a PR event for editors that gets a ton of social media love, and they wonder if they should host one too. I get the appeal! There’s a ton of […]
Hiring A Fashion or Beauty PR Agency? Watch Out For These Red Flags
If you’re hiring a PR agency for your beauty or fashion brand, you’ve likely come across an array of firms. While there are many (many!) wonderful PR agencies out there, there are sadly always a few bad apples. As the founder of a beauty and fashion PR agency VLIV Communications, I speak with prospective clients […]
What services does a fashion or beauty PR agency offer?
What services can you expect from a fashion or beauty PR agency? When beauty and fashion brands are considering hiring a PR agency like VLIV Communications, they want to know the range of services we offer. This answer varies so much from agency to agency, so I wanted to give a quick rundown of what […]
Should Our Fashion or Beauty Company Hire A PR Agency Right Now?
Is a PR agency the right move for your beauty or fashion company right now? As the founder of a PR agency, I speak to many brand founders and CMOs of beauty and fashion companies. They’re hoping to boost awareness and reputation with a targeted, right-fit PR approach. PR can do SO many things to […]
How Can Beauty & Fashion Brands Build Strong Editor Relationships?
At our beauty and fashion PR agency VLIV Communications, we love to turn our clients into editor favorites by building relationships. The ones that top-tier media can’t wait to cover and are personally invested in. The brands that editors get excited to see a sneak peek of new products. How does this happen? Our key […]
When Should A Beauty or Fashion Brand NOT Leave Their PR Agency?
What is a situation when a beauty or fashion brand SHOULDN’T leave their current PR agency? “We just want to switch things up and get some fresh ideas.” I sometimes hear this when I’m on discovery calls with beauty and fashion brands interested in hiring VLIV Communications to handle their PR. The fashion or beauty […]
Holiday Gift Guide PR Coverage for Fashion and Beauty Brands
Beauty and fashion brands – are you looking for those coveted holiday gift guide placements in top-tier media? Now is the time to begin planning! 😅 It’s the finally summer in the Northern Hemisphere – woo! This means many publications, even digital outlets with shorter lead times, are going to begin prepping for their holiday […]