When Should Fashion and Beauty Brands Enlist Paid Media vs. Earned Media?
At our beauty and fashion PR agency VLIV Communications, we work a lot with the marketing teams. We are SO impressed with how they manage everything on their plate. Their tasks are all-encompassing! It’s anything from ecommerce to brand strategy to the nitty gritty details. Things like ensuring the tissue paper for PR boxes and […]
What Are Fashion and Beauty PR and Editors ACTUALLY Looking for from Brands in 2026?
What are beauty + fashion editors ACTUALLY looking for from brands in 2026? A lot has changed in fashion and beauty PR and media – but the fundamentals haven’t. As the founder of fashion and beauty PR agency VLIV Communications, I’ve seen a lot of changes over the years. For all the talk of media […]
How Long Should a PR Campaign Be?
Lately, we’ve been noticing a lot of requests coming in through our beauty and fashion PR agency’s intake form. Brands are looking for short-term PR campaign projects vs. long-term retainers. And we’re talking SHORT, like 1-2 months. This makes sense only in VERY few cases. Otherwise, we strongly advise against it. Why? It’s really unlikely […]
Does Celebrity PR Outreach Make Sense for Your Beauty or Fashion Company?
At our beauty and fashion PR agency VLIV Communications, we not only land top-tier editorial coverage, but we also help secure celebrity PR placements. We’ve had some amazing wins! Things like Kylie Jenner using our client’s nail polish on TikTok. Or Selena Gomez wearing our brand’s slippers in an Instagram carousel! And Sarah Hyland rocking […]
Should Beauty and Fashion PR Be a Sales Driver?
Looking for beauty or fashion PR to be a last-ditch sales effort? Word of advice…don’t. There’s been a somewhat common theme I’ve been seeing on discovery calls recently: Brands are struggling with their sales. They think that hiring a PR agency will give an instant boost to their traffic and new customers. Sadly…this could not […]
When Should You Revamp Your Beauty PR Strategy?
How do you know when your beauty PR strategy needs something…more? I find that there’s a point that marketing leaders at beauty brands reach. The beauty company has been around for awhile but media coverage is…stalled. Or even worse – it’s there, but it’s lackluster. Commonly, these beauty brands will have an in-house team, influencers […]
How Can Beauty Brands Get PR Coverage without a New Launch?
“We find our beauty brands only gets PR coverage when we launch a beauty product. How do we start getting evergreen press coverage?” I heard this recently on a discovery call with the marketing director at an established beauty brand. It’s a GREAT question! Essentially, this brand noticed an uptick whenever they launched a new […]
Why A Competitor Might Get More PR Coverage Than Your Brand
“Our competitors are in this story…why aren’t we?.” Oof…the challenging question of why a competitor is seeing more PR coverage than their own brand. PR agencies sometimes hear this from clients. The client sees a story in a top-tier outlet that features a competitor. They think their brand or product would have been perfect for […]
How Many Instagram Followers Do Beauty and Fashion Brands Need?
At my beauty and fashion PR agency, we often have brands wonder if fewer Instagram followers is detrimental to media coverage. We often hear something like the below: “If our beauty or fashion brands don’t have many Instagram followers at the moment – will that hurt our PR efforts?” I was speaking to a potential […]
How Expensive Is A Beauty PR Agency?
At my PR agency VLIV Communications, we often hear things like “PR is really expensive…it’s not something we think is worth it for our brand” from prospective clients. They’ll often ask “How expensive IS a beauty PR agency?” That’s a great question – but on the flip side, brands should consider “How expensive is NOT […]