How Fashion + Beauty PR Agencies Develop Strong Brand Stories

Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are key, so is an exciting, […]

Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships

“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The […]

How A NYC Beauty PR Agency Brainstorms Pitch Angles

Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave […]

Media Relations Trends to Know from Our NYC Fashion PR Agency

As a beauty and fashion PR agency in NYC, VLIV Communications is always on the pulse of what editors are looking for and current media relations trends. We frequently communicate […]

Elements Needed for a Strong Beauty and Skincare PR Strategy

My beauty and skincare PR agency VLIV Communications has created countless public relations strategies for brands throughout the years to elevate their credibility and authority, establishing them as trusted market […]

Beauty PR Agency Tips for Press Mailer Success

As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there are things to keep in […]

How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings

One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While in-house marketing and communications pros […]