Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships

“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The answer? In a word, no. While beauty and lifestyle PR pros should maintain strong relationships with media, a good friendship alone will not be the […]

How A NYC Beauty PR Agency Brainstorms Pitch Angles

Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave outlets like SELF, Bustle, and BeautyMatter – while thinking about how our clients could fit into these publications. When reading beloved fashion and beauty magazines […]

Media Relations Trends to Know from Our NYC Fashion PR Agency

As a beauty and fashion PR agency in NYC, VLIV Communications is always on the pulse of what editors are looking for and current media relations trends. We frequently communicate with editors at top media outlets, including Refinery29, Glossy, and Buzzfeed. We don’t need to tell you that 2022 has been a YEAR, and the […]

Elements Needed for a Strong Beauty and Skincare PR Strategy

My beauty and skincare PR agency VLIV Communications has created countless public relations strategies for brands throughout the years to elevate their credibility and authority, establishing them as trusted market leaders. When we onboard a new beauty or skincare PR client, one of our first steps to develop an impactful PR plan meant to grow […]

Beauty PR Agency Tips for Press Mailer Success

As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there are things to keep in mind, particularly as Covid has greatly changed the landscape. As a NYC beauty PR agency, VLIV Communications has worked with clients on numerous send-outs and […]

How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings

One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While in-house marketing and communications pros often handle one-on-one meetings and interviews, there are many times that an editor will want to speak directly with a founder, formulator, or designer to […]