Elements Needed for a Strong Beauty and Skincare PR Strategy

My beauty and skincare PR agency VLIV Communications has created countless public relations strategies for brands throughout the years to elevate their credibility and authority, establishing them as trusted market leaders. When we onboard a new beauty or skincare PR client, one of our first steps to develop an impactful PR plan meant to grow […]

Beauty PR Agency Tips for Press Mailer Success

As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there are things to keep in mind, particularly as Covid has greatly changed the landscape. As a NYC beauty PR agency, VLIV Communications has worked with clients on numerous send-outs and […]

How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings

One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While in-house marketing and communications pros often handle one-on-one meetings and interviews, there are many times that an editor will want to speak directly with a founder, formulator, or designer to […]