How Fashion + Beauty PR Agencies Develop Strong Brand Stories

woman in blue dress at computer beauty pr agencies


Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are key, so is an exciting, impactful brand story.​​​​​​​​ These stories often resonate with editors and turn brands into the beauty industry’s next obsession.

woman in blue dress at computer beauty pr agencies

At VLIV Communications, we have worked with many companies to craft compelling brand stories. Our work has landed our beauty clients powerful feature stories in outlets like Glossy, Fashionista, and InStyle.

Curious about our approach? Our founder Lindsey was shared tips for The Press Hook in “3 Elements Needed in Building a Brand Story.”

If you’d like to learn how beauty PR agencies craft strong brand stories for clients, read below!

​​​​​​​​Identify Your Why​​​​​​​​

“In order for a company to develop a strong brand story, there must be an impactful reason for starting. It should differs from other brands on the market,” Lindsey said. “Consumers and media crave authentic, relatable stories. They want to hear how a brand got its start and what problem it solves.”​​​​​​​​

​​​​​​​​Beauty PR Agencies Say to “Highlight Inspirational Stories​​​​​​​​”

“An inspirational aspect also can be helpful in crafting a strong brand story,” Lindsey said. “It certainly doesn’t need to be a ‘rags-to-riches’ story! Consumers and media do love to hear about where a brand started and what it has accomplished along the way. That includes setbacks!”​​​​​​​​

​​​​​​​​Provide Insight Into Your Process​​​​​​​​

“While this might not make sense for all brands, if a company is able to provide insight from a supplier, factory spokesperson, or anyone else who touches the product along the way, this can greatly amplify a brand story,” Lindsey said. ​​​​​​​​