As a beauty and fashion PR agency in NYC, VLIV Communications is always on the pulse of what editors are looking for and current media relations trends. We frequently communicate with editors at top media outlets, including Refinery29, Glossy, and Buzzfeed.
We don’t need to tell you that 2022 has been a YEAR, and the past few months have seemed more chaotic and unpredictable than ever. It’s a difficult time for all of us to navigate.
Ultimately, editors and writers do need to publish stories, but the approach brands should be taking with product development and in their messaging may need to shift slightly to address the ever-changing landscape.
There’s a few things we recommend that beauty and fashion brands keep in mind when it comes to their PR outreach. Advice from our NYC fashion PR agency?
Keep Practicality in Mind
We hate to say it, but a recession is likely looming. Consumers (and media) are currently interested in products that are well-made and have longevity, without breaking the bank. Think investment pieces vs. one-time use products.
Ensure Affiliate Networks Are Set-Up for Fashion PR Success
Most publications make money through affiliate marketing. Ensure your brand is set up on a reputable platform (like ShareASale or Rakuten), and be prepared to give larger outlets a more generous commission.
Be Thoughtful and Compassionate in All Beauty + Fashion PR Messaging
There’s still a war, climate change, the overturning of Roe v. Wade, and more. We’re all exhausted. Keep the current landscape and the broader publics’ concerns in mind when crafting messaging. Always remain compassionate and thoughtful, and only respond to a situation if you can genuinely contribute positively.
Was this helpful? Let us know if you need help constructing thoughtful media messaging by contacting us at lindsey@vlivcommunications.com
