My beauty and skincare PR agency VLIV Communications has created countless public relations strategies for brands throughout the years to elevate their credibility and authority, establishing them as trusted market leaders.
When we onboard a new beauty or skincare PR client, one of our first steps to develop an impactful PR plan meant to grow the client’s market share and help them achieve business goals. VLIV has grown clients into sought-after experts, securing opportunities like the WWD Beauty Inc. Summit and interviews with Glossy and CEW.
What goes into a strong strategy?
Competitor Research
It’s important to know who the clients consider competitors, and what they admire about these brands. We also like to know where the client is stronger! Knowing the competitors allows us to see what is working for them, and contributes to a brand’s unique POV.
Timeline for Beauty PR Launch
We ask for a launch timeline and marketing calendar to understand what new products are coming out, and where these can fit in the broader editorial timeline.
Broader Business Goals that Skincare PR Outreach Can Support
Setting clearly defined goals gets us where we want! Common goals include increased web traffic, higher share of voice in key phrases, securing investors, or entering new retailers. We tailor our beauty and skincare PR strategy to the client’s unique goals.
Core Audience to Define Our Beauty PR Strategy
Who exactly is the brand trying to reach? Is your consumer a millennial mom, college student, urbanite, or wellness aficionado? The more a brand knows about their key customers, the better we can create a strategy that will reach them.
