Fashion + beauty PR firms know that many different types of press are valuable!
While a coveted Allure Best of Beauty Awards or splashy placement in VOGUE can majorly boost a brand’s credibility, other placements can be just as impactful for brands.
For beauty and fashion brands who want to build community, grow awareness in a particular region, or develop authority on a certain topic, it’s important to go beyond standard national media.
What types of press may not have the readership of a national outlet, but still deliver powerful traction for brands? See below!
Beauty PR Firms’ Media Targets
Regional Outlets
Beauty PR firms often target regional outlets. While they have a smaller audience, locals read them voraciously. Sales and interest amongst loyal customers can spike if a product is featured in a publication of a region or city it’s currently carried in.
Trade Media
Geared toward industry pros, trade outlets have a much smaller but still very targeted reach. For brands wanting to build awareness from retailers, investors, and other key players, powerful trade coverage can get them seen. For beauty brands, these can include outlets like Glossy, WWD, and Vogue Business.
Podcasts
A great podcast interview is a gift that keeps on giving. Beyond the initial exposure, it can provide brands with credibility, ability to display talking prowess, and authority. Brands and beauty PR firms can repurpose podcast quotes in social media, email newsletters, or as a jumping off point for media outreach.
Need help determining which types of press make sense for your brand? Feel free to email or DM us!
