Why Beauty PR Firms Don’t Just Target National Media

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Fashion + beauty PR firms know that many different types of press are valuable!

While a coveted Allure Best of Beauty Awards or splashy placement in VOGUE can majorly boost a brand’s credibility, other placements can be just as impactful for brands.​​​​​​​​

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For beauty and fashion brands who want to build community, grow awareness in a particular region, or develop authority on a certain topic, it’s important to go beyond standard national media.

What types of press may not have the readership of a national outlet, but still deliver powerful traction for brands? See below!​​​​​​​​

Beauty PR Firms’ Media Targets


Regional​​​​​​​​ Outlets

Beauty PR firms often target regional outlets. While they have a smaller audience, locals read them voraciously. Sales and interest amongst loyal customers can spike if a product is featured in a publication of a region or city it’s currently carried in.


Trade​​​​​​​​ Media

Geared toward industry pros, trade outlets have a much smaller but still very targeted reach. For brands wanting to build awareness from retailers, investors, and other key players, powerful trade coverage can get them seen.​​​​​​​​ For beauty brands, these can include outlets like Glossy, WWD, and Vogue Business.



A great podcast interview is a gift that keeps on giving. Beyond the initial exposure, it can provide brands with credibility, ability to display talking prowess, and authority.​​​​​​​​ Brands and beauty PR firms can repurpose podcast quotes in social media, email newsletters, or as a jumping off point for media outreach.


Need help determining which types of press make sense for your brand? Feel free to email or DM us!​​​​​​​​