Celebrity Seeding for Beauty + Fashion Brands
We’ve seen the backlash against celeb-founded brands or companies that hire celeb ambassadors. They can be costly, ineffective, and lead to negative coverage. If a brand hires a celebrity that begins making news for all the wrong reasons? It can reflect poorly on the brand and be an expensive mistake. Celebrity seeding for beauty and […]
Why PR Agencies Need to Be Part of Broader Marketing Efforts
PR agencies help build brand reputation, improve sentiment, and elevate awareness for beauty, fashion and lifestyle brands with their target customers. At our fashion, beauty + lifestyle PR agency VLIV Communications, one of the first things we request of new clients? To be looped in with their marketing team(s) and get alignment with their broader […]
The Current State of Beauty Editorial and PR
It’s happened again. More beauty editorial layoffs (that will affect PR) – this time for esteemed editors from Hearst publications. We in the beauty editorial and PR industries can’t get through a season without the saddening yet never unexpected news. Media outlets lay off talented writers and editors due to “cost-saving measures” and to usher […]
How Beauty Brands Can Win Editorial Beauty Awards
Looking to win more prestigious editorial beauty awards for your brand? 💄✨ These coveted awards can build immense credibility, gravitas, and brand awareness – but they require forethought, time, and a strategy.At our fashion and beauty PR agency VLIV Communications, we’ve submitted countless clients for coveted beauty awards – and many have won! – for top-tier […]
How Beauty PR Agencies Craft the Perfect Pitch
Beauty PR agencies in NYC and LA craft pitches day-in and day-out to capture the attention of top-tier media outlets like Refinery29, POPSUGAR, and Teen VOGUE on behalf of our clients. While pitching is part art and part science, there’s a few best practices we’ve picked up over the years to maximize chances of coverage […]
Why Beauty PR Firms Don’t Just Target National Media
Fashion + beauty PR firms know that many different types of press are valuable! While a coveted Allure Best of Beauty Awards or splashy placement in VOGUE can majorly boost a brand’s credibility, other placements can be just as impactful for brands. For beauty and fashion brands who want to build community, grow awareness in […]
Beauty PR Firm Checklist on When to Use a Press Release
As a beauty PR firm, VLIV Communications crafts and distributes press releases for our clients’ launches, campaigns, and news. Press releases are a great tool for media outreach, but they should not be used in every situation. If a brand is not making a big announcement or launch, they might want to reconsider a release. […]
How Fashion + Beauty PR Agencies Develop Strong Brand Stories
Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are key, so is an exciting, impactful brand story. These stories often resonate with editors and turn brands into the beauty industry’s next obsession. At VLIV Communications, we have worked with […]
Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships
“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The answer? In a word, no. While beauty and lifestyle PR pros should maintain strong relationships with media, a good friendship alone will not be the […]
How A NYC Beauty PR Agency Brainstorms Pitch Angles
Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave outlets like SELF, Bustle, and BeautyMatter – while thinking about how our clients could fit into these publications. When reading beloved fashion and beauty magazines […]