Beauty PR Agency Tips for Press Mailer Success

As a beauty PR agency, we recommend that brands send products to editors to make a stronger impression and garner authentic feedback. That said, there are things to keep in mind, particularly as Covid has greatly changed the landscape. As a NYC beauty PR agency, VLIV Communications has worked with clients on numerous send-outs and […]

How Beauty + Fashion PR Agency Teams Prepare Clients for Deskside Meetings

One-on-one editor meetings or interviews…we get it, they can be STRESSFUL! As a beauty and fashion PR agency, we handle desksides for clients frequently. While in-house marketing and communications pros often handle one-on-one meetings and interviews, there are many times that an editor will want to speak directly with a founder, formulator, or designer to […]