The Current State of Beauty Editorial and PR
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It’s happened again. More beauty editorial layoffs (that will affect PR) – this time for esteemed editors from Hearst publications. We in the beauty editorial and PR industries can’t get through a season without the saddening yet never unexpected news. Media outlets lay off talented writers and editors due to “cost-saving measures” and to usher […]
How Beauty Brands Can Win Editorial Beauty Awards
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Looking to win more prestigious editorial beauty awards for your brand? πβ¨ββββββββββββββββ These coveted awards can build immense credibility, gravitas, and brand awareness – but they require forethought, time, and a strategy.ββββββββAt our fashion and beauty PR agencyΒ VLIV Communications, we’ve submitted countless clients for coveted beauty awards – and many have won! – for top-tier […]
How Beauty PR Agencies Craft the Perfect Pitch
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Beauty PR agencies in NYC and LA craft pitches day-in and day-out to capture the attention of top-tier media outlets like Refinery29, POPSUGAR, and Teen VOGUE on behalf of our clients. While pitching is part art and part science, there’s a few best practices we’ve picked up over the years to maximize chances of coverage […]
Why Beauty PR Firms Don’t Just Target National Media
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Fashion + beauty PR firms know that many different types of press are valuable! While a coveted Allure Best of Beauty Awards or splashy placement in VOGUE can majorly boost a brand’s credibility, other placements can be just as impactful for brands.ββββββββ For beauty and fashion brands who want to build community, grow awareness in […]
Beauty PR Firm Checklist on When to Use a Press Release
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As a beauty PR firm, VLIV Communications crafts and distributes press releases for our clients’ launches, campaigns, and news. Press releases are a great tool for media outreach, but they should not be used in every situation. If a brand is not making a big announcement or launch, they might want to reconsider a release. […]
How Fashion + Beauty PR Agencies Develop Strong Brand Stories
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Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are key, so is an exciting, impactful brand story.ββββββββ These stories often resonate with editors and turn brands into the beauty industry’s next obsession. At VLIV Communications, we have worked with […]
Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships
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“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The answer? In a word, no. While beauty and lifestyle PR pros should maintain strong relationships with media, a good friendship alone will not be the […]
How A NYC Beauty PR Agency Brainstorms Pitch Angles
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Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave outlets like SELF, Bustle, and BeautyMatter – while thinking about how our clients could fit into these publications. When reading beloved fashion and beauty magazines […]