How Beauty PR Agencies Craft the Perfect Pitch

Beauty PR agencies in NYC and LA craft pitches day-in and day-out to capture the attention of top-tier media outlets like Refinery29, POPSUGAR, and Teen VOGUE on behalf of our clients. While pitching is part art and part science, there’s a few best practices we’ve picked up over the years to maximize chances of coverage […]

Why Beauty PR Firms Don’t Just Target National Media

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Fashion + beauty PR firms know that many different types of press are valuable! While a coveted Allure Best of Beauty Awards or splashy placement in VOGUE can majorly boost a brand’s credibility, other placements can be just as impactful for brands.​​​​​​​​ For beauty and fashion brands who want to build community, grow awareness in […]

Beauty PR Firm Checklist on When to Use a Press Release

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As a beauty PR firm, VLIV Communications crafts and distributes press releases for our clients’ launches, campaigns, and news. Press releases are a great tool for media outreach, but they should not be used in every situation. If a brand is not making a big announcement or launch, they might want to reconsider a release. […]

How Fashion + Beauty PR Agencies Develop Strong Brand Stories

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Beauty PR agencies frequently work with clients to create compelling brand stories that will appeal to editors. While a great product and beautiful imagery are key, so is an exciting, impactful brand story.​​​​​​​​ These stories often resonate with editors and turn brands into the beauty industry’s next obsession. At VLIV Communications, we have worked with […]

Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships

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“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The answer? In a word, no. While beauty and lifestyle PR pros should maintain strong relationships with media, a good friendship alone will not be the […]

How A NYC Beauty PR Agency Brainstorms Pitch Angles

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Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave outlets like SELF, Bustle, and BeautyMatter – while thinking about how our clients could fit into these publications. When reading beloved fashion and beauty magazines […]