What services can you expect from a fashion or beauty PR agency?
When beauty and fashion brands are considering hiring a PR agency like VLIV Communications, they want to know the range of services we offer.
This answer varies so much from agency to agency, so I wanted to give a quick rundown of what VLIV in particular offers and does not.
That said, we maintain strong partnerships with complementary agencies and freelancers. If you’re looking for a service we don’t offer, like social media management or paid advertising, reach out. We likely have a referral in our network!

What Services Does A Fashion or Beauty PR Agency Like VLIV Do?
At VLIV in particular, we do:
📰Earned media
This includes any and all activities surrounding landing editorial coverage in media. From press release drafting, pitch creation and distribution, setting up meetings with clients and editors, editor events, and press reviews – we do it!
🏆 Awards
We source and submit client for all relevant editorial and industry awards. From Allure’s Best of Beauty Awards to Shop TODAY Beauty Awards, they’re all on our radar. We’ve submitted countless clients – many who have gone on to win! We also assist with licensing fees for the award seal usage.
🗣️ Thought leadership
We work with clients to establish them as experts through developing content and hooks highlighting their unique POV. From brand founders to CMOs and fashion experts, we amplify their expertise in the media. We’ve had many clients land deep dive interviews in industry and consumer outlets – our favorite!
🎥 Celebrity seeding
Whether through partnerships with a celebrity’s glam squad or organic outreach to those in their network, we work with our clients to get their products used and worn by today’s top A-listers. Some favorite looks?
- We’ve had Selena Gomez wear a client’s nail polish on the red carpet – twice!
- Kylie Jenner posted a TikTok getting her nails done with our client’s polish.
- Miley Cyrus wore a custom-made client bikini on Instagram.
🤳 Influencer outreach
We enlist on-brand influencers in both paid and unpaid capacity on behalf of our clients. Whether organic seeding or a long-term brand ambassador, we help clients partner with talent relevant to their goals.
🤝 Affiliate marketing
We support clients through onboarding onto affiliate platforms for editorial purposes, and can offer guidance or manage the program fully. With affiliate marketing growing and its importance to media coverage undisputed, a strong affiliate program can grow a company exponentially.
What DOESN’T VLIV Do?
We Don’t Do:
User Generated Content
We don’t work with UGC creators and campaigns. These are immensely important for brands but not our area of expertise – though we have many referral partners.
Social media management
While social media ties into influencer and media relations, we don’t have the bandwidth to support clients with creating strategies for their brand accounts. That said, we work intimately with a client’s social media team to ensure we’re aligned.
Graphic design
We can provide many references for brand-aligned, gorgeous creative and graphics, but we do not handle it at VLIV.
Advertising
Advertising is another great awareness driver for brands, but we don’t offer it. If a client is looking for help in creating ads for social media or traditional media, as well as buying space, we can point them in the right direction.
If you’d like to learn how VLIV’s services can help grow your brand, feel free to email me at lindsey@vlivcommunications.com