At our beauty and fashion PR agency VLIV Communications, we love to turn our clients into editor favorites by building relationships. The ones that top-tier media can’t wait to cover and are personally invested in. The brands that editors get excited to see a sneak peek of new products.

How does this happen?

Our key advice if you want to your brand to be beloved by media? The beauty or fashion brands’ founder or marketing team needs to build strong editor relationships. A PR agency can help with this!

To do so, it ultimately comes down to being human and reliable. See below our tips on how beauty and fashion brands can build editor relationships. These relationships can create loyal editor fans, leading to powerful press coverage!

How Fashion and Beauty Brands Can Build Strong Editor Relationships

When you’re speaking with editors, tell them your story in a passionate, relatable way. Don’t focus on talking “at” them about why the brand is special – seek to make a connection.

Engage with editors on social media channels, but not with the purpose of pitching or selling – more to find common ground on a personal level. Learn their interests, hobbies, and find ways you can easily relate.

Do what you say you’re going to do – whether it’s to respond to questions by a deadline or send sneak peeks of a new collection. Nothing ruins a relationship like being unreliable!

A skilled PR team can help guide you to strong editorial relationships, turning these influential journalists into loyal brand champions – who often can’t wait to cover your brand’s news because they’re such personal fans. The result? Top-tier, right fit media coverage that moves the needle and builds a larger community.

If you’d like to develop better editorial relationships on behalf of your brand, feel free to email me at lindsey@vlivcommunications.com