Why A Lifestyle PR Agency Doesn’t Solely Rely on Editorial Relationships

“Can’t a publicist just call an editor they’re friends with to land press for a client?”. As a fashion, beauty and lifestyle PR agency, we hear this question frequently. The answer? In a word, no. While beauty and lifestyle PR pros should maintain strong relationships with media, a good friendship alone will not be the […]

How A NYC Beauty PR Agency Brainstorms Pitch Angles

Our team at our NYC beauty PR agency loves researching and strategizing fun story angles for our fashion, lifestyle and beauty clients. We’re constantly reading the latest from our fave outlets like SELF, Bustle, and BeautyMatter – while thinking about how our clients could fit into these publications. When reading beloved fashion and beauty magazines […]