Reaching Gen Z Consumers through PR

While millennials were the talk of the town for years, there’s a new generation on the block that brands are dying to reach: Gen Z. Considered to have been born between 1997 and 2012, the oldest among them is entering the workforce, and the generation as a whole is growing in its spending power.​​​​​​​​ We […]

Securing Media Coverage Without A New Launch

While having a new product hit the market always makes for great press opportunity, you can still secure media coverage even without a new launch. Need some inspiration? We have worked with countless fashion, beauty, and lifestyle PR clients to land press coverage in outlets like The Zoe Report, Bustle, and VOGUE even without a […]

Hiring A PR Agency? Consider These Things

For brands looking to hire a PR agency to do product launch PR for a beauty, fashion, lifestyle, or CPG brand, there are certain things you should keep in mind. These will help further support your agency and maximize chances of landing great press! VLIV Communications, a NYC PR agency focusing on beauty, fashion, and […]