Reaching Gen Z Consumers through PR

gen z pr

While millennials were the talk of the town for years, there’s a new generation on the block that brands are dying to reach: Gen Z. Considered to have been born […]

Securing Media Coverage Without A New Launch

product pr

While having a new product hit the market always makes for great press opportunity, you can still secure media coverage even without a new launch. Need some inspiration? We have […]

Hiring A PR Agency? Consider These Things

beauty pr

For brands looking to hire a PR agency to do product launch PR for a beauty, fashion, lifestyle, or CPG brand, there are certain things you should keep in mind. […]

Lifestyle PR Industry Terms to Know

lifestyle pr

Are there certain phrases you’ve come across in the fashion & lifestyle PR industries that you’re not sure about? Allow us to explain! The beauty, fashion, and lifestyle PR industries […]

What is Fashion PR?

fashion pr

Fashion PR is the act of increasing public perception of fashion brands through editorial outreach, celebrity seeding and events. VLIV Communications has handled fashion public relations for some incredible brands, […]

Beauty PR Do’s and Don’ts

I’ve been working in beauty for more than ten years and beauty PR has been one of the key services that VLIV Communications offers. My team and I have worked […]