Reaching Gen Z Consumers through PR

gen z pr

While millennials were the talk of the town for years, there’s a new generation on the block that brands are dying to reach: Gen Z. Considered to have been born between 1997 and 2012, the oldest among them is entering the workforce, and the generation as a whole is growing in its spending power.​​​​​​​​ We […]

Securing Media Coverage Without A New Launch

product pr

While having a new product hit the market always makes for great press opportunity, you can still secure media coverage even without a new launch. Need some inspiration? We have worked with countless fashion, beauty, and lifestyle PR clients to land press coverage in outlets like The Zoe Report, Bustle, and VOGUE even without a […]

Hiring A PR Agency? Consider These Things

beauty pr

For brands looking to hire a PR agency to do product launch PR for a beauty, fashion, lifestyle, or CPG brand, there are certain things you should keep in mind. These will help further support your agency and maximize chances of landing great press! VLIV Communications, a NYC PR agency focusing on beauty, fashion, and […]

Lifestyle PR Industry Terms to Know

lifestyle pr

Are there certain phrases you’ve come across in the fashion & lifestyle PR industries that you’re not sure about? Allow us to explain! The beauty, fashion, and lifestyle PR industries sometimes appears to have a language all its own! Let us breakdown some common phrases you may not be familiar with. We’ve been working in […]

What is Fashion PR?

fashion pr

Fashion PR is the act of increasing public perception of fashion brands through editorial outreach, celebrity seeding and events. VLIV Communications has handled fashion public relations for some incredible brands, ranging from jewelry to swim to sunglasses to RTW. Favorite clients include STRANGE Bikinis, Stone Fox Swim, Serenity jewelry, and Antandre. We’ve developed and executed […]

Beauty PR Do’s and Don’ts

I’ve been working in beauty for more than ten years and beauty PR has been one of the key services that VLIV Communications offers. My team and I have worked with some incredible beauty brands, both established and emerging, including Codex Beauty Labs, Ouidad, The BrowGal, Mai Couture, Roots Rose Radish and TAILA Skincare. We’ve […]