“We find our beauty brands only gets PR coverage when we launch a beauty product. How do we start getting evergreen press coverage?”I heard this

“Our competitors are in this story…why aren’t we?.” Oof…the challenging question of why a competitor is seeing more PR coverage than their own brand. PR

At my beauty and fashion PR agency, we often have brands wonder if fewer Instagram followers is detrimental to media coverage. We often hear something

At my PR agency VLIV Communications, we often hear things like “PR is really expensive…it’s not something we think is worth it for our brand”

At our PR agency VLIV Communications, we’ve encountered clients who are curious about hosting a fashion or beauty media event. They see a brand doing

If you’re hiring a PR agency for your beauty or fashion brand, you’ve likely come across an array of firms. While there are many (many!)

What services can you expect from a fashion or beauty PR agency? When beauty and fashion brands are considering hiring a PR agency like VLIV

Is a PR agency the right move for your beauty or fashion company right now? As the founder of a PR agency, I speak to

At our beauty and fashion PR agency VLIV Communications, we love to turn our clients into editor favorites by building relationships. The ones that top-tier