Our Approach with Silvr

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Silvr turned to us in the summer of 2020, when COVID-19 still put a pause on many offices opening up. Although the brand had initially marketed their product as an upgrade to single-use plastic forks for office and desk lunches, they need a new messaging strategy to build brand awareness when much of the world was working at home.

We worked with Silvr to shift their messaging to the perfect summer picnic accessory, as well as highlighting its anti-microbial aspects, to keep momentum going.  We relied heavily on our strong relationships with key editors and insight into which stories they were working on to successfully position the brand as a safe choice that was also sustainable. 

Without being able to conduct in-person meetings to showcase the products, we made use of the brand’s stunning lifestyle imagery to display the beauty of the designs to editors. 

Through our efforts, we were able to secure impactful placements for Silvr in a short amount of time in top outlets such as Coveteur, Fortune, Reviewed.com, and Inhabitat.