We handled all fashion public relations for jewelry brand Serenity at its launch, including earned media outreach, celebrity seeding and influencer relations, to create buzz and demand while positioning it as an “It Girl Must-Have.”
With the dainty yet edgy designs and affordable price point, we knew that there was potential for Serenity to become an instant cool girl favorite – and we were right.
We hit the ground running for Serenity, kicking off with a series of deskside meetings with top NYC media, such as Vanity Fair, InStyle, while also pitching the styles for seasonal stories and fashion trend pieces.
Using our strong relationships with VIP and celebrity stylists, we placed the products on countless celebs, such as Chrissy Teigen, Cara Delevingne, Brittany Snow, Olivia Culpo, Delilah Hamlin, Nina Agdal, Leslie Mann, and Amelia Hamlin, which we further leveraged into additional press coverage.
We also partnered with top fashion bloggers and influencers who fit the Serenity brand, including Paola Alberdi and Jasmine Tosh, for strategic gifting campaigns throughout relevant times of the year, such as Coachella and Fashion Week.
Our work with Serenity launched the brand in the US market with a major impact. Through our efforts, we consistently placed the brand in top outlets such as InStyle, The Zoe Report, Women’s Health, Cosmopolitan, and many others, with top editors, stylists, and influencers constantly clamoring for it and calling in the latest pieces.