Our Approach with Roots Rose Radish

We worked with Roots Rose Radish when the brand initially launched in 2012 and again during their rebrand in 2019.  The objective was to build buzz and excitement around the products as well as establish founder Christian Toscano (an herbalist and midwife) as an expert in all things natural beauty, wellness, and women’s health.

Seeing Christian’s passion for her work as well as her incredible insight and knowledge in her field, we knew she’d be a hit with editors. We opted to take her on deskside meetings to introduce her to key editors in-person.  

We also conducted numerous email campaigns about the brand, highlighting the stunning packaging, efficacy and clean formulas.

Through our campaigns and work with the brand, we were able to secure product placements such as InStyle’s coveted “Do They Really Work?” story about green beauty and VOGUE’s holiday gift guide, as well as feature placements for Christian in outlets such as Fashionista, The Zoe Report, and Fashionista, which highlighted her expertise as a midwife and deep knowledge into the healing powers of plants.