Our Approach with Ouidad

We partnered with the iconic haircare brand Ouidad to help them launch their new VitalCurl+ Collection and Advanced Climate Control products, while also creating buzz and awareness about previously-launched, less “newsy” products. 

We brought the products directly to the editors in a series of deskside meetings to meet with members of the Ouidad team and highlight the benefits. We met with beauty editors at outlets including goop, VOGUE, The Zoe Report, and Allure.

We also developed fun story pitch angles to keep past products fresh and top of mind for editors, including pitching products with watermelon for National Watermelon Day and highlighting their Clarifying Shampoo to remove chlorine build-up during the summer.

Through our efforts, we were able to place both Ouidad’s new launches as well as earlier launched products in key beauty media, including InStyle, O, the Oprah Magazine, Allure, Cosmopolitan, SHAPE, Nylon, and countless others.